Our Blog

In our last blog post we looked at ways to improve your website homepage, in this post we discuss how to improve your overall internet presence. Read on for our top tips on making sure your business stands out and generates sales and enquiries.

1) Drive Traffic

A beautiful and well-designed website is a great start, but if you have little traffic your site is not performing its role as a lead generator. You need to be actively driving traffic to your website by using social media, email marketing and Google advertising to bring your target audience to your website. If your organic reach is low or needs a boost, use paid advertising to drive relevant traffic to your website.

2) Keep Content Up to Date

If someone arrives on your site and it has out of date content (e.g. summer clothes featured instead of the new winter selection) you are going to lose interest from potential customers. It’s also a good idea to have new content added to your website in the form of a news section or blog. This gives previous visitors a reason to return as well as attracting new ones.

3) Improve SEO

When writing content for your website make sure you incorporate keywords relevant to your business and publish accurate product descriptions. This will increase the likelihood of your website or product page appearing in search results. A blog also benefits your site by creating extra pages for Google indexing. This, along with the use of relevant keywords, lets Google know you’re an authority in your area and helps to get you page 1 presence.

4) Offer a Great User Experience

Is your branding well designed and your copy clear? Does your website look good when viewed on any device? To give your visitors the best experience of your website it needs to be responsive to whichever device they are using to browse. Read our blog post on responsive websites to find out more.

You also need to invest time in making sure your copy is clear and appealing and your images of high quality. Ensure it’s easy for your customers to either buy or get in touch in as few clicks and data entry as possible. If it’s hard to find out where to contact you, your site is hard to navigate or it takes 20 clicks to get to the point of sale, you probably don’t get many online enquiries or sales.

5) Increase Online Reviews

Do you have any online reviews? Peer to peer reviews have exploded in importance over the last few years and if you don’t have any this is probably effecting your sales or enquiry rate. Make sure getting customer reviews on Google, Facebook, LinkedIn or one of the third party sites like TrustPilot is part of your marketing strategy.

6) Respond Quickly

The digital age has increased customer expectations on response times. If you have contact forms, social media accounts and email marketing campaigns you need to ensure somebody is checking for incoming enquiries and responding quickly, especially if you want to attract good reviews.

7) Be where your Target Audience are

Analyse your target audience and where they spend time online. Is there anywhere else online you could have a presence which might be worthwhile? Or could you increase your presence on existing platforms? If you’re a B2C organisation it’s likely you are on Facebook, but it could be that it’s worth expanding your presence on Facebook by posting more regularly, posting slightly different content, starting a group or using live streaming. Facebook are pushing groups as a way for businesses to interact with Facebook users more this year, as well as encouraging more self-created content, particularly video and live streaming.

We hope you found these tips useful. For help improving your website or attracting potential customers to it, get in touch.