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In the modern business world, your website is an extension of your business card, integral for establishing your brand, professionalism and customer base. Underestimating the value of good web design can endanger all of the above; if your site looks unprofessional, confused and unnavigable, your company becomes synonymous with these traits. Use web design to its full advantage with our top tips, and use your online platform to elevate your business to where it wants to be.

Maximise ease and save time

The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention. Keep it simple: think readable fonts set against visible backgrounds and streamlined design void of inessential clutter. Having visible headings with click-through links will keep your website easy to navigate whilst maintaining your home page’s readability.

Increase accessibility

The modern consumer is eternally on the go, with an ever-expanding range of devices keeping them online; take advantage of this perpetual accessibility. Responsive web design makes your site compatible with various technologies- adjusted display sizes, adaptable navigation and re-sized images keeps your site limitlessly user friendly, and available on the move. Being readily available anywhere and to anyone hugely increases your versatility and relevance.

Guide surfing paths

 A pivotal benefit of having one single URL (as opposed to multiple tailored to separate devices) means that SEO becomes increasingly easy, and popularity is maximised. Once your website has increased footfall, you can tailor your customers’ navigation. Depending on the focus of your website, be it sales, providing information or promoting your mailing list, web design can maximise your chief target- expert professionals can help you with this.

Nowadays, creating a website can be done with little effort, but making it successful takes a lot more than the initial start-up. Realise your site’s true potential; think clarity, accessibility and responsive web design.