You’ve set up your website, it’s modern, responsive, well designed and slick, with killer branding and excellent copy. You’ve thought about your customer base with images and wording which reflect the lifestyle your brand represents and resonates well with your target audience. So what next?
Challenge number two is driving traffic to your website, and we don’t mean any old traffic, we mean visitors who will really get your products and are most likely to take action. Your website has huge advantages over a physical store since it can make it’s presence known without paying the business rates for a high footfall location. Whilst only the big brands can afford to open their doors on Oxford Street, it’s more of a level playing field online. If you have a great product, a savvy marketing plan and use your budget wisely, your online business will be going guns in no time!
There are three main channels which we’d advise using to drive traffic to your website. The first is Google Advertising via a Google Adwords account, the second is social media marketing (paid advertising as well as regular posting) and the third is email marketing. These three channels attract potential customers in different ways and allow you to capture people’s interest at different points in their customer journey.
Google Adwords has the advantage of showing your ads to people who are active seekers. If you have set up your Adwords account correctly your advert will only appear to people who are looking for the product or service you are offering. Social media marketing and email marketing are both ways of generating interest about your product or service amongst customers or potential customers who aren’t actively seeking what you offer.
Over the next few blog posts we’ll be going into more detail on the different ways you can drive traffic to your website and the different website features which can help generate traffic. Watch this space!