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Make the most of this festive season with your Digital Marketing.

We all know online sales are increasing year on year, and 2015 is set to be another bumper season.

This year, more consumers in the UK will be waiting for popular events such as

Black Friday and Cyber Monday, before purchasing their seasonal gifts.

Are you ready for these events?

What can you do as a small business owner to make the most of this increase in website traffic?

We’ve put together the 4 basic channels you should utilise this festive season to maximise your profits.

1) Google AdWords 

Use precise targeting to increase your sales

Gather vital data such as which keywords convert better.

Set a daily budget to manage your investment.

Conversion goals allow you to measure your return on investment.

AdWords do campaigns get results!

2) Remarketing

Use the increased seasonal traffic to your advantage build 2 types of Audience lists.  

• People who have visited your website. 

• People who have purchased from your website.

Target these lists with 2 different types of Adverts and measure the results.

Benefit from cheap targeted clicks.

Remarketing will reduce your average cost per conversion.  

3) Email Marketing

Build your email list by offer a discount or free delivery in exchange for a visitors email address. 

DO NOT SPAM your email list.

Email out once a week with a special offer or new product announcement.

Email Marketing produces results. 

4) Facebook

Have a festive competition, entry should be a simple process for people, encourage people to share and like your page and you’ll enter them into the prize draw.

Facebook Ads, you can target people who have visited your website, this form of advertising increases conversion rates.

Facebook Ads will also increase your brand awareness with potential customers.

A great opportunity to get people back to your website. 

Make sure you have the following 6 Facebook cover and profile pictures ready, if you pick the right image, these are easy likes! (and don’t forget to update them) 

Fireworks night – 5th Nov 

Black Friday – 27th Nov

Cyber Monday – 30th Nov

Christmas – 25th Dec 

New Year – 1st Jan 

If you follow these simple steps your business can make the most of the 2015 festive season and reap the rewards for years to come. 

If you need help with any of these services, feel free to contact our marketing team at marketing@spartanwebsitedesign.co.uk