How to Use Social Media to Drive Website Traffic
Social media is one of the most powerful tools for driving traffic to your website. Whether you run a small business, a charity, or a large organisation, the key is not just to post content—but to create a strategy that encourages users to click through to your site.
Here’s how to use social media effectively to increase website visits and turn followers into customers, clients, or supporters.
Share Content That Encourages Clicks
People scroll through social media quickly, so your content needs to stand out and give them a reason to visit your website. Try these tactics:
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Tease blog posts – Share a snippet of a blog (e.g., “5 Ways to Save Money on Your Next Purchase” or “How We’re Making a Difference in 2025”) with a “Read More” link to your site.
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Use carousel posts – Create a multi-image post that reveals part of a story, with the final slide directing users to your website for more.
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Ask engaging questions – “Want to learn more? Click the link in our bio!” prompts users to take action.
Optimise Your Links for Easy Access
Make it as simple as possible for people to find and click your website link:
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Instagram & TikTok – Use a link-in-bio tool (like Linktree) to direct visitors to different pages on your website.
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Facebook & LinkedIn – Post direct website links in your captions, first comments, and business page “About” section.
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Pinterest – Every pin should link back to your website, whether it’s a blog post, a product page, or a donation form.
Use Instagram & Facebook Stories to Encourage Clicks
Stories are a great way to drive engagement and clicks:
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Add “Swipe Up” (if eligible) or “Link” stickers to your Stories.
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Create FAQ Story Highlights linking to key website pages (pricing, services, contact details).
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Use countdown stickers for product launches, events, or special offers, linking to your site for more details.
Leverage Video Content to Increase Engagement
Video content consistently performs well and encourages users to take action.
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Short-form videos (Reels, TikToks) – Showcase behind-the-scenes footage, product demos, or customer testimonials with a CTA like “Find out more on our website.”
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Longer video content (YouTube, Facebook Video) – Educational videos, case studies, and webinars should include links in descriptions and pinned comments.
Run Targeted Social Media Ads
If you want guaranteed clicks, running paid ads can be a game-changer.
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Use Facebook & Instagram ads to target people interested in your industry.
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Run Pinterest ads promoting blog posts, guides, or products that link back to your website.
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Set up retargeting ads to reach people who have visited your site but haven’t taken action yet.
Engage with Your Audience to Build Trust
The more engaged your followers are, the more likely they are to visit your website.
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Reply to comments and messages with relevant links.
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Participate in Facebook groups and LinkedIn discussions by providing valuable insights and linking back to your site.
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Feature customer reviews, case studies, or success stories to build credibility and encourage clicks.
Final Thoughts
Driving website traffic from social media isn’t just about posting—it’s about strategically guiding your audience toward your website. By sharing engaging content, optimising links, using video and ads, and fostering engagement, you can turn social media followers into loyal customers or supporters.
Need a website that converts social media traffic into action or help with your social media? Get in touch with Spartan Website Design today!